Digital payments giant Visa has launched Tap-to-Add Card in the Egyptian market, enabling cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device.
By launching the solution, which removes the need for manual entry – a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information – Visa aims to promote the use of digital wallets in Egypt while also bolstering security in the region.
Upon tapping, a unique one-time code is validated by Visa’s Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods.
“The ‘Tap-to-Add Card’ feature will boost customer confidence and encourage wider adoption of digital payments,” said Malak El Baba, Egypt’s country manager and VP at Visa. “Our goal is to empower individuals and businesses with cutting-edge technologies that offer both speed and security.
“The ‘Tap-to-Add Card’ feature leverages advanced technology to protect cardholder data from fraud attempts while also saving users time and effort by eliminating the need for manual card entry, delivering a faster, easier, and more secure experience.”
Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplifies the add-to-wallet process leading to fewer customer service inquiries, and improves transaction approval rates.
Supporting digital wallets globally, “Tap-to-Add Card” adheres to Visa’s security standards, minimizing the risk of card breaches, enhancing overall security, and reducing errors caused by manual data entry. This significantly improves the customer experience.
Tap-to-Add Card has already enjoyed significant popularity worldwide since its launch, further highlighting its effectiveness in simplifying the process of adding cards to digital wallets.
